LL Fashion Label: Lira Leirner Pop-up shop in Covent Garden during London Fashion Week 2010

I've been telling some of you here and there but now it's confirmed. During London Fashion Week, Lira Leirner will be having a pop-up stall, if you will, as part of the Fashion Fete in Covent Garden where you will find old and new pieces in size ranging form 6 to 14 both menswear and womenswear as well as the usual Lira Leirner dresses. There will be an array of accessories, blouses, shorts and jackets - something for everybody, so make sure to pop by and have a look.

And now comes the most important incentive of all... EVERYTHING will be £100 or less going all the way to £20. This will be only at the stall, and not repeated. A one off sale that you should take advantage of before someone else snaps up the unique one off pieces. This will include some never before seen exclusive pieces that you will only be able to get during these two days of London Fashion Week.

While you're there, you can also have fun at the other stalls which are outlined in the official press release as follows!

Please spread the word, have a look at the Lira Leirner website to get you excited and I look forward to seeing you there!

As the buzz of London Fashion Week takes over the capital, Saturday 18th and Sunday 19th September (11am-6pm) will see Covent Garden, home of Fashion Fringe, play host to the tongue-in-cheek fashion extravaganza that is Fashion Fête.

Back by popular demand, Fashion Fête sashays back into town with an entourage of traditional village fête activities, each with a jaunty fashion edge. 2010 Fashion Fête is all about modern-retro with an 80’s twist and set to be bolder, brighter and even more stylish than 2009.

Last year’s favourites will make a reappearance including Vintage Patisserie’s tea party, Hunter welly wanging, fashion hook-a-duck and the much-loved London Fashion Woof, but this year there’s the chance for all our furry friends to get involved in the fashion antics and strut their stuff on the ‘dog walk’. If you’ve got a cool cat or a fashionable ferret bring them along to work it at Fashion Fête.

These Fashion Fête classics will be joined by a flock of wacky new games and fashion kiosks including uber-cool London jeweller ‘Tatty Devine’, celeb favourite, skincare specialist Erno Laszlo and vintage fashion leader, Rokit spanning the two-day style spectacular. You’ll have a chance to get a mini make-over from Covent Garden favourite Charles H Fox and have your own faux paparazzi shot taken.

For the first time ever, Covent Garden will also be scouting for pet models with cutting-edge animal accessories brand PetLondon, searching for the face of their next modelling campaign.

So get ready to throw your glad rags on and strut down to Covent Garden – the only place to see and be seen this London Fashion Week!

Fashion-esque fête fun will include:

London Fashion Woof! Designer “dog-walk” with PetLondon
Stylish pups from far-and-wide are invited to compete in a doggy fashion contest. Categories include: ‘Best Outfit’, ‘Best Walk’, ‘Best Groomed’ and ‘Best in Show’. For the first time ever we’re opening the invitation to more of our furry friends, so if you’ve got a cool cat or a fashionable ferret bring them along to work it on the ‘dog walk’. Model scouts from cutting edge animal accessories brand PetLondon will be on the look-out for the new face of the animal kingdom – no mutts need apply!

Faux Paparazzi Photoshoot
Turn heads with a model look as you get made-over by top make-up artists from Charles H Fox and hair stylists from a top Covent Garden salon then strut like Kate Moss in front of the paparazzi and a screaming fans back-drop and get your star moment captured in a photo to take home.

Tatty Devine
Give your style the individual touch and get creative with a jewellery making class by most desired jewellers Tatty Devine – colour your own charms and use pretty ribbons to make beautiful personalised pendants for an instant style update.

Lira Leirner
Drawing your dream fashion piece and letting your creativity free by engaging with the process of design making with fashion blogger Lira Leirner, who will be selling her own original clothing designs and advising on how to get started in the fashion industry.

Tea, Cakes and Tiaras (sort of) with Vintage Patisserie
True glamour is timeless, so Vintage Patisserie will again be adding a touch of class with their 20s inspired look, complete with dancing tea ladies. Enjoy a delicious cuppa in beautiful vintage crockery along with a scrumptious cupcake on the tea lawn - or get yourself a stunning hand-made 1920s head band from the stall.

Fashion Week Front Row Fan Booth
This magic photobooth gives an instant re-touched look as the soft lighting and wind machine ensure your photo is good enough for the Vogue cover! The booth comes equipped with fun face masks, so you can don the looks of Karl Lagerfeld, Anna Wintour and Naomi Campbell and create your own fun Fashion Week front row picture.

Hunter Welly Wanging
See how far you can wang your wellies; only Hunter will do. The furthest welly wanged wins a pair of Hunter Boots - but watch out, the course is dotted with festival chic models in Hunter wellies – make sure you don’t hit them or you’ll fail the course!

Fancy Dress-Up Boxes
Fancy dress-up boxes are supplied by theatrical costumiers Costume Boutique and hip vintage clothing experts Rokit so you can try out some new looks and make sure you look the part. If you like what you see, stroll over to the Rokit stall where you can also buy their retro gear.

Hook a Fashion Duck
Take a rod, chose your target, keep a firm hand, hook-a-duck! Cross your fingers that your duck has a fashion prize attached.

Hand, Arm and Eye Massages
When carrying all those bags gets too much, stop off for a pamper session and enjoy a luxurious massage from the famous Doctor skincare brand Erno Laszlo. Find out about the famous 30 splashes technique and how to get a free 30 minute facial at the global institute (here in Covent Garden).

Perfume sampling
Join in L'Artisan’s Blindfold Fragrance Fun and test your fragrance skills. Can you tell us what the smell is? What the taste is? What does this feel like? Blindfolded, can you identify all the lovely smells? Discover fragrance like no other perfumery.

The Lush Airstream
The Lush vintage airstream is rolling in to join the fiesta and will be selling a specially selected range of pampering products for the fashionista and offering fete-goers indulgent hand massages. The Lush team will also be selling a selection of their stunning vintage and own design scarves and offering scarf tying master classes to make sure you rock the look. Come along and invent your own scarf style and you could be chosen to win a fantastic Lush pamper pack prize.

Pearl and Ivy
Because all style gurus know, accessorising is key... Make sure you stand out from the crowd this season and pick up beautiful hand-made, original vintage-inspired hair accessories from London designers Pearl and Ivy.

Create Boutique
Fancy becoming the envy of all your friends with this season’s must have footwear accessory? Then come down and join a creative workshop with the Create Boutique specialists and learn to make your own cute 80s-inspired bows to adorn your pretty pumps.

Fashion Piñata
The most legal fun you can have with a bat in public! Break open the Fashion Fête ostentatious 80s fashion Piñata and get showered with fabulous fashion prizes.

Chalkyvan
Unleash your creativity at the innovative Chalkyvan, a customised vintage VW campervan whose blank panels are ready and waiting for Londoners to make their mark on the Piazza with any passing design, style or fashion-related comments and observations.

Not only this, there will be nail painting, funky stalls where you can buy everything from earrings and mojitos to doggy couture, from brands including vintage jeweller Maria Zureta and lots of prizes to be won, as well as much, much more.

Bev Churchill, Brand Director of Covent Garden London, comments, “September in London is all about fashion and we couldn’t let that pass at Covent Garden without a celebration, especially as London Fashion Week is now just down the road. We are really excited to be working with some fantastic partners from PetLondon, Hunter wellies and Tatty Devine, who will help make 2010 Fashion Fête a fun fashion experience that everyone can enjoy and get involved in.”